Internet Dumper

Google build its Internet empire not just on the shoulders of its search engine, but also on the cash cow that is its AdSense advertising program. By targeting text ads based on relevancy on millions of websites, Google has become the de-facto leader on online advertising.

Mobile web technology has grown significantly in recent years though, a lot of it due to the iPhone (iPhone) and its sophisticated Safari (Safari) mobile browser. Mobile ad networks (e.g. AdMob) have seized upon the mobile advertising opportunity.

But now Google (Google) is entering the smartphone advertising market with a new AdSense feature, AdSense for Mobile Content.

The program, which Google announced today, allows website owners to create ads specifically optimized for “high-end smartphones” (read: iPhone, BlackBerry, Palm Pre). It involves adding a new JavaScript snippet for adding these new mobile Google ads. The result are lower-latency ads with smaller text and images, perfect for the mobile web browser.



Google realizes that more and more of the web is going mobile, and it isn’t about to let any part of the online ad market slip away. The launched a separate mobile ad program last year, but this development makes it even easier to deliver Google ads on smartphones. With targeted and optimized mobile ads, Google’s in great position to be a leading mobile ad provider. This could be bad news for AdMob and other mobile advertising startups.